Prepare you participation in Logistic & Industrial Build!
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Discover how to make the most of your participation in the event through the different videos of the Exhibitor Academy.
Improve your stand, attract more contacts, get the most of the different tools at your disposal…
If you still have questions or doubts… do not hesitate to contact us!
Find out how you can…
Exhibitor Academy
1.1 Welcome
What is the Exhibitor Academy?
Exhibitor Academy is a collection of videos to help you prepare for your participation at Logistic & Industrial Build Madrid. Discover everything you need to get the most out of the event.
1.2 What makes you unique?
Find out how to differentiate yourself from your competitors. Also find out the most important points to be unique.
1.3.1 Your stand
How to make your stand more attractive
Find out how you can improve your visibility during the fair. How can you get visitors to visit your stand and not your competitors?
1.3.2 How to stand out?
Find out what makes you stand out and how you can do it with best practices to engage your visitors.
1.4 The stand personnel
Your stand personnel is a fundamental pillar to get the most out of the fair. Their attitude plays an important role in have a successful trade show.
1.5 A Sustainable Stand
What actions can you take to reduce your impact on the environment? How can you help us to have the most sustainable event? Discover all the actions, small or big, that you can take to have a more sustainable stand.
1.6 How to promote your participation?
What tools do I have?
Promoting your participation in the event is key to ensuring the best return on your investment. Find out how you can do this.
1.7 Time to follow-up
How can you get the data of the visitors who have come to your stand? After the event it would be possible to consult all the information of the visitors who have scanned their Smart Badge on your readers. This way you can have their contact information to follow up the event. Do it soon!
2.1 Get more visibility by optimizing your company online profile
You can get more visibility online with various tools at your disposal. Complete your online profile, add news, take part in the Innovation Gallery, apply as an innovative company and get even more visibility!
2.2 Drive more visitors to your stand by using the invitation service
EasyGo gives you tools not only to invite your customers and potential customers, but also to keep track of who has registered and who is attending the event.
Visitors are more likely to attend an event if they have been personally invited by one or more exhibitors.
Find out why and how you can invite them.
2.3 Increase your leads by maximising the Smart Badge Technology
Smart Badge technology serves two purposes:
The first is that you, as an exhibitor, can promote your company and your products without paper.
Secondly, you will get a list of visitors who have placed their Smart Badge on your reader.
Find out here how it works and how you can enjoy all its functions.
2.4 Get qualified leads with Visit Connect
Discover what you can do with Visit Connect. Capture quality leads and also add text or audio notes to categorise your most important customers.
2.5 Smart badge vs Visit Connect
Why do you need two lead-generation tools?
The difference between Smart Badge technology and Visit Connect lies primarily in whether it is the visitor or the exhibitor who is being proactive. With the Smart Badge it is the visitor who does the action, with Visit Connect it is the exhibitor.
Find out here why Smart Badge technology and Visit Connect are complementary tools.
